How Brand Strategy and User-centered Design helped TaxRise Transform an Industry
$46k/mo → $490k/mo ad spend scaled in 90 days
8.27x revenue growth from $75k MRR to $620k MRR
3.9x increased lead → deal conversion % compared to existing business
TaxRise Ads
TaxRise is an online, licensed tax-resolution firm. Fortress was brought on to assist in rebranding efforts to improve conversion for running sponsored ads.
In May 2026, the TaxRise online platform generated 85 deals on 46k spend, and 77k total revenue.
By August 2026, Fortress pushed TaxRise to reach 765 deals, scaled to 491k spend, and generated 620k revenue in August alone. We totaled over 1M+ revenue over the 90 days.
Design System
Ad Iterations
Variations of aspect ratios created for Display, Taboola, Google Demand Gen, Meta, and X.
Email Marketing Iterations
Email Marketing Journey
Two tracks (A, B) over 90 days, tailored to each customer market segment.
day 0
day 17
day 56
day 90
